WHO WE ARE
Ruggigt is a small company based in Sweden, creating “art rugs” as we have come to call them. Just not the square kind.
With roots in the north, we design rugs inspired by our surroundings, including the wilder and not so clean and plain side of Scandinavia. ”RUGGIGT”, (please tongue-roll the ”r” when pronounced) is a swedish word for many things; rough, nasty, chilly…RUGGIGT reflects the scandinavian weather, nature and sometimes also the people. Like the trolls (they do exist) in the dark magical woods, we are shaggy, rough and unpolished. In swedish we can call all this RUGGIGT. With it’s multiple meanings, the word “ruggigt” also sparks curiosity. It ‘s meant to be fun, a bit bold and easy to like (like the scands when you get to know them). A RUGGIGT rug isn’t just a rug. It’s a collectible piece of art and the impeccable swedish art and craft quality. All rugs are crafted in Sweden & shipped worldwide.
THE CONCEPT
Introducing SNÖ-001.
Our SNÖ-001 rug draws its inspiration from the untouched, fluffy, smoothed and rounded shapes of winter snow and the shifting tones of the nordic light and the seasons. Our rugs are designed not just in shape but also in height. The fiber length ranges from a cozy 1.5 cm. at the lowest points to a lush 4.5 cm. at the highest. More fluff to tread on, as we'd say in swedish.
Crafted from natural, unbleached white wool as its base material, this rug also features a blend of blue-grey shades. SNÖ-001 gets an extra dose of softness and a subtle shine from blended viscose fibers.
Today available in the Shop in four different sizes:
• Mini. 70 x 120 cm. / 27.55 x 47.24 in.
• Small. 125 x 220 cm. / 49.21 x 86.61 in.
• Medium. 176 x 310 cm. / 69.29 x 122.04 in.
• Large. 228 x 400 cm. / 89.76 x 157.48 in.
Were you looking for a specific size? Just drop us a line at hey@ruggigt.com
Because we're all about being chill with nature and cutting down on waste, we make each rug to order. So, no rush!
THE FACTORY & the MATERIALS
The family-owned manufactory making our rugs, situated in the southern part of Sweden, boasts three decades of rug-making expertise. With their rich background and insights, we're confident in delivering top-notch quality products that ensure a rug built to withstand the test of time. It's all about durability…
We use Wool as the base material for SNÖ-001 rug. Wool is a natural wonder – sustainable, unique, and oh-so-versatile. Beyond being renewable and biodegradable, it's an ethical fiber that serves as a natural air filter and temperature regulator. That's not all – wool rocks acoustic qualities, resists static, and even plays the hero as a fire retardant. And the eco-friendly bonus? Wool demands far less energy in production compared to it’s synthetic counterparts, leaving a lighter environmental footprint. To sum it up; leading rug and carpet manufacturers recognize wool as the most exceptional quality fibre.
The wool for our RUGGIGT rugs is sourced from New Zealand and garanteed ethically grown (BB Wool Integrity NZ). It has a followed path of genuine integrity from farm to market ensuring a quality, and a sustainable product from free pasture-fed sheep, fully traceable wool back to individual farms, best farming practice and best environmental wool scouring practice.
The primary tufting cloth is, for the most recycled polyester, but not always as the demand for recycled garment is higher than the supply (good to know we are all trying to make an effort here though).
The backing fabric is 100% cotton.
In the dying process of the yarn, ”acid dying” is used and is today, the most environmentally friendly process (it used to be ”metal complex” containing heavy metals). The carpet adhesive is synthetic. It is considered a chemical but contains NO components on the banned chemicals list.
As a matter of fact, not any of our raw materials contain components listed on the banned list.
Enjoy!
Any other question? Please, don’t hesitate to contact us at hey@ruggigt.com